Guide
Authority guide
Explains one costly problem and your way through it, with a worked example in each chapter. The prospect learns your language before the call.
Where it goes: Website, LinkedIn, proposal appendix
10 chapters
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Ebook generator for consultants
Put your method on paper before the first call.
A prospect who has read how you think arrives ready to decide. Start from the process you already run with clients and shape it into a guide, a lead magnet, or a playbook you hand over when the engagement ends.
Free to start. No card needed.
Describe the problem you solve for clients
Books with a job
Four books consultants make.
Each format has its own chapter rules, so a workbook reads like a workbook and a report reads like a report. Chapter counts below are typical; set your own before the outline is written.
Lead magnet
Lead magnet
One quick win in an hour of reading. Ends with the next step: a conversation with you.
Where it goes: Opt-in page, outbound sequence
6 chapters
Workbook
Client playbook
Turns the process you built into lessons and worksheets the client's team can run after you leave.
Where it goes: Engagement handoff
8 chapters
Report
Report
Key points up front, evidence in each chapter, recommendations at the end. Built to be forwarded inside a company.
Where it goes: Sales enablement, newsletter
8 chapters
An example
Know Your Numbers
Workbook · Give clients a process they complete on the page
Know Your Numbers is an example client workbook. A bookkeeper wrote it for her freelance clients: one short lesson a week, with prompts the reader completes on the page.
See more examples
How it fits your work
From your material to a file in three steps.
- 01
Start from engagement material
Paste a proposal, a workshop agenda, a process document, or notes from a client call. Name the reader and the decision you want them to be able to make.
- 02
Shape the argument
The outline shows the chapter sequence and a summary for each. Reorder, rename, and add guidance such as 'use a manufacturing example' or 'no jargon'.
- 03
Deliver in the format the client uses
DOCX for a document the client edits, PDF for a polished send, EPUB for readers. Update a chapter after the engagement and export again.
Inside the writing room
An argument that holds from chapter one to the end.
Chapters that know what came before
Each chapter is written with summaries of the earlier ones. Terms stay consistent and the argument builds instead of repeating.
Report structure built in
The report format opens every chapter with key points, leads with evidence, and ends with recommendations.
DOCX for handoff
Clients who want to edit get a Word file with headings, lists, and tables intact.
Edit in Markdown
Fix a figure, add a client-safe example, or cut a paragraph, then export again.
A straight answer
Where it fits, and where it doesn't.
A good fit when
- You sell expertise and want prospects to see it before a call
- You hand clients a process and want it documented for their team
- You publish a point of view a few times a year
Not the right tool when
- You need figures pulled from live sources. Chapters are written from your notes and general knowledge, so verify every number.
- You want the book to replace a proposal. Use it to open the conversation, not to close it.
- You need charts and diagrams inside the pages. Interiors are text and tables.
Questions from consultants.
Start with what you know