Lead magnet generator for agencies
The lead magnet is often the slowest deliverable in a campaign. Start from the client brief, approve an outline that matches their positioning, and hand over a file the client can review in Word or publish as is.
Free to start. No card needed.
Books with a job
Each format has its own chapter rules, so a workbook reads like a workbook and a report reads like a report. Chapter counts below are typical; set your own before the outline is written.
Lead magnet
One quick win for the client's ideal customer. Each chapter ends with a 'Do this now' list, and the last chapter points to the client's offer.
Where it goes: Landing page, paid social, email capture
6 chapters
Report
Key points up front, evidence in each chapter, recommendations at the end. Built to be forwarded inside a company.
Where it goes: Gated download, sales outreach
8 chapters
Guide
Explains a product or process in the customer's words, with a worked example per chapter. Cuts support load.
Where it goes: Help center, welcome sequence
10 chapters
Guide
Turns a webinar or workshop into a resource that keeps working after the event.
Where it goes: Post-event email, nurture sequence
6 chapters
An example
Course · Give every student a book they keep
Shot on a Phone is an example client deliverable: a course companion a photographer gives to every student, one module per chapter.
See more examples
How it fits your work
The client's positioning, audience, offer, and any source material such as a slide deck or blog posts. Up to 20,000 characters.
Chapter titles and summaries you can paste into a review email. Add guidance per chapter: brand terms to use, claims to avoid, the call to action.
DOCX for tracked-changes review, PDF for the landing page, EPUB if they distribute to readers. Edit and export again after feedback.
Inside the writing room
Each client project sits in the same library. Open any book, revise a chapter, and export again without setting anything up.
The client wants chapter 3 less formal. Give the note, get a new version, and keep the old one for comparison.
Per-chapter guidance holds brand terms, banned claims, and the call to action through every rewrite.
Connect the MCP server to Claude, Cursor, or Codex and produce the outline, chapters, and export from a conversation. Same approvals.
A straight answer
Start with what you know